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How can you avoid feeling the squeeze of stress?Many different factors have the potential to cause stress in a person’s life. If you take a look around you will see that some people have learned to manage and control their levels of stress much better than others. Even though there is no 1 specific key or “secret” to manage stress, the answer lies in learning to balance of a combination of little things and your physiology.

High levels of stress can lead to various medical conditions, negatively impact your daily routine and impair your ability learn and recall. The hormones which the brain releases in stressful situations are meant for fight or flight situations only – over use of these can actually be detrimental to the health of your brain and body.

Work (whether you own your own business or not) is filled with challenges, obstacles and opportunities that have the potential to cause stress. Knowing how this impacts you physically is the first step leading you to new insights and understandings on how to manage and control your reactions in an empowering way.

Your body language is a powerful indication of your ability to handle stress and problems. When your body encounters a stressful situation, hormones are automatically released into your adrenal glands to counterbalance the cortisol in your brain. Equilibrium is established when these stimulating and tranquilizing forces become equal. When one is greater than the other, you will experience a sense of imbalance, commonly referred to as stress.

In fact, your body goes to great lengths to prevent you from experiencing imbalance or stress. Your sympathetic nervous system and parasympathetic nervous system essentially battle each other to bring your body back to equilibrium. This fight or flight response to stress also necessitates the shutting down of many of the other key systems in the body – which makes it much more difficult to reason, react and communicate while in this agitated state.

It is next to impossible to eliminate stress completely from your life. Some stress is actually good for us. However, learning how to quickly and reliably relieve stress and become focused will enable you to tackle challenges with a clear head, communicate clearly and navigate tense situations. In fact, the best way to reduce stress quickly and reliably is through managing the sensory input received by the body: through sight, sound, smell, taste, and touch. Each person responds differently to various levels and types of sensory input – the trick is to find out what works best for you to manage stress.

We all have different preferences, tolerances and needs. For example, certain kinds of music or distinctive smells may relax one person but irritate another. Take the time to discover what works best for you at home, in your car, at the office, or wherever you may encounter stress. Simple deep breathing and relaxation techniques also work wonders and they are free, easy to implement and produce quick results.

Harnessing the power of sensory stress-busting techniques will provide you with a powerful technique for staying calm, collected and in control. You’ll have the assurance to face adversity and challenge in every aspect of your life, knowing that you have the ability to bring your body back into a state of equilibrium and ease.

 

Optimists trust that the future will be mostly good – they also believe their decisions, choices and actions shape their destinies. There is evidence to suggest that optimists tend to have better coping mechanisms and tend to be less negatively impacted but life’s little ups and downs. They recover faster, tend to eat right and exercise, are less likely to smoke, suffer less from aches and pains and are at a much lower risk for dementia and other diseases.

But what if you’re not a natural born optimist? Studies seem to indicate that optimism is only slightly influenced by genetics – 20% at best. In fact your experiences, the language you use to describe them and the meanings that you have attributed to them shape your world and your future outlook. Every single one of us can learn to become optimistic. However optimism is not achieved by making a decision one day to be optimistic – it takes more than attempting to change your feelings or outlook consciously.

Particularly in this time of economic uncertainty, faith and optimism are powerful belief structures. Arguably however, both are habits and need to be developed and nurtured over time. In fact 99% of what we do is pure habit – the domain of the subconscious.

Positive thinking alone is inherently undependable. Sustained optimism requires more than The Secret, The Law of Attraction and a few positive affirmations. Optimism is not something you are born with – it is a learned behaviour/habit. The same is true of pessimism. When the going gets tough, affirmations fly out the door and the subconscious habits will kick back in and cause all of us to sabotage our own success. In actual fact, each of us is our own worst enemy.

At the end of the day, it is not what happens to you that matters. It is about who you are and what you become because of (not despite) what happens. Change your perspective today…change your life forever!

Your executive summary can make or break your business plan

While only 2 pages in length, the executive summary is by far the most  important component of your business plan or proposal. It is designed to  summarize the key elements, capture attention and most importantly, showcase the  financial highlights.

So, if you only have 2 pages to convey a significant amount of information  and summarize the financial upside, how do you decide what to put in and what to  leave out? Which financial features are critical to emphasize?

Depending on the purpose of your document and the intended audience  (investment, sale, partnership, strategic alliance, joint venture etc.), you  will want to tailor your financial disclosure to suit their needs and  expectations. What would they want/need to see in order to make an informed  decision?

At a minimum, you need to clearly state what financial input is required from  them and what they will get in return – i.e. a share, debt instrument, license,  exclusive right etc. Next, highlight the expected net profit and cash flow over  2-3 years. Also, give a clear indication of return on investment (ROI) AND a  realistic, well defined exit strategy.

In an executive summary, it is important to be succinct and focused. It is  not the time to tell your life story, overpromise with unrealistic projections  or overwhelm with too much detail. You will only get one chance to make a good  first impression and capture the attention of the reader. In fact, many  sophisticated investors have told me they rarely read a business plan or  proposal in its entirety. They make their decision on the strength of the  executive summary and their assessment of the owner/manager (in terms of  character, knowledge, skills and tenacity).

Focus on “what’s in it for them”. Show them clearly how they can benefit and  when the result will be crystallized. Give them enough detail to understand the  industry, opportunity and unique solution you provide. And most importantly,  clearly summarize the key financial metrics of profitability, cash flow and  ROI.

In short, make it EASY for them to invest in YOU.

Article Source: http://EzineArticles.com/6107414

Can you apply Warren Buffet’s best advice to your small business?

Discipline and attention to details is more important than ever if you want to succeed in challenging economic times. Take a look around… competitors are closing their doors – which means more potential customers for the businesses that DO survive. And in times like these, it’s going to take more than “thinking outside the box” and goodwill with existing customers to secure the survival of your business.

You may have been lucky over the past few years – you may have found it possible to operate without a detailed, written plan and systems/processes. But the global economic crisis has changed all of that. If you want to thrive, there is only one thing that is for sure – uncertain times call for deliberate decisions and proven practices. So here are my top tactics to recession-proof your business.

1. Begin with the end in mind

If you don’t know exactly where you are going, how will you know when you get there? Now is the second best time to decide on your strategy, set your goals and document tactics and timelines. Keep it simple – write a 2-3 page summary of what you intend to accomplish in 3 months, 6 months and 12 months.

2. Focus on cash flow not profit

You cannot buy a house or a new car with “profit” from your business. Make it your mission this year to develop and maintain a weekly/monthly cash flow forecast for your business. This is not hard to do but it does require discipline and a simple excel spreadsheet. If you need help, I recommend that you consider signing up for Imagineering Profit. With just a few numbers from your Balance Sheet and Profit and Loss statement, Imagineering Profit can calculate your cashflow for you and give you the insight that you need to get your company operating in the black!

3. Collect your debt NOW!

How many days does it take to collect your debts on average? Whatever it is, make it your goals to reduce this by at least 10 days. You may be surprised to know that if your annual revenue is around $500,000, you could save yourself up to $2,500 in interest carrying charges simply by collecting your debts 10 days quicker on average. Pay attention to customers who are taking longer than usual to pay. Now is not the time to be extending too much credit if you are concerned about their ability to pay.

4. Rank your customers

Do you know who your best and worse customers are? Have you ever tried to calculate how much profit you are making from each customer or group of customers? If you don’t know the answers to these questions, today is the best time to start tracking and measuring this.

5. Fire your worst customers

Everyone knows that is cheaper and easier to garner incremental business from existing customers. Some even argue that it is 6 times cheaper and 75% easier to convert a sale from someone who already knows and trusts you. If you have unprofitable customers, get rid of them and focus your attention on your best customers.

6. Trim your product range

Contrary to popular belief, it is better to have money in your back pocket than tied up in stock sitting on your shelves for months on end. The longer it sits and does not turn over, the more it actually costs you in lost opportunities. Spend 2 hours today calculating which of your SKUs or stock lines are your worst performers; make it a priority to sell those quickly to release some much needed cash. Consider reducing your overall investment in stock. Compile a spreadsheet of all the SKUs you carry and then run two separate columns – one for how many units you sell on average of each per month and the other being the total units on hand. If your stock gets delivered quickly, you should never be carrying more than one month’s worth of sales at any given time.

7. Monitor your breakeven and key numbers

The most important day of the month is the day that you break even and start making a profit. If you don’t know which day of the month that is, you need to find out today. Knowing this number allows you to monitor your performance and take measures to correct issues right now. Waiting until the end of the year for your accountant to produce financial statements is not a good idea – if you are behind, you need to know now so that you can correct the situation.

 

The good news is that media outlets are constantly searching for stories and  people who will capture and captivate the attention of their audiences. What  this means for you and your organization is that right now (TODAY) is the best  time for you to reach out and earn some of the millions of dollars of free  publicity (and media attention) that is available every day.

So just how do you impress the media and stick out in a sea of wannabes?  First and foremost, don’t waste their valuable time. Virtually, every media  outlet today is operating in this tough economic climate with fewer staff than  they had last year. This means that they still have the same pressing deadlines  and space to fill but they don’t have enough staff to do it.

If you want your pitch to stick out above and beyond the tens of thousands  that cross their desk today – it has to be memorable, relevant and thorough.

In fact here are my TOP 5 Tips to guarantee you attract and maintain media attention no matter what product or service you are selling.

1. What is going on in the news? Do yourself a favour and keep up to date on  the latest newsworthy headlines and happenings? Who’s hot and who’s not? What is  the general public worried about right now TODAY? You can never hope to “make  the news” if you have no idea what is going on in the news. You will never gain  publicity by trying to sell your product or service to the media. The key is to  make what you do relevant in the context of what is happening today in the news.  Tie what you do to someone or something that is newsworthy and you will become  the go-to-expert for top shows, magazines and newspapers.

2. Custom Tailor The Story To EACH Audience – In order to receive publicity  you need to offer custom-tailored that appeal to a media outlet’s target  audience (in terms of appeal, style and structure).  If you don’t read a  particular publication, chances are that it will be almost impossible for you to  hit the target with the editor. Reporters get thousands of pitches every day -  if it doesn’t fit squarely within what they do, they will simply toss it in the  garbage. It is better to send out 2 custom pitches a day that are carefully  crafted than 100 generic emails or faxes that are too broad to appeal to  anyone.

3. When in doubt, create your own news – The other day I got a call from a  national news organization who heard that 1/3 of the population suffers from  insomnia. They immediately wanted to come down to my office that very day and  interview me about it. Now, insomnia has been around since the beginning of  time. Why did it become a pressing national news story that Tuesday at 9am in  Melbourne? The answer is because it became relevant to someone in real terms.  1/3 of the general population is a lot of people. If something affects a lot of  people, it becomes instantly newsworthy. The trick is to take some aspect of  what you do and make it tangible and real (as a problem) to the lives of  many.

4. Promote News – Most story ideas in the media are created almost verbatim  from press releases that are submitted. In fact sometimes, they will take your  story and print it without even bothering to contact you for more information.   Spend the time to build a short and concise (fully-contained story). If you make  it easy for them to utilize you and your work, you will be rewarded handsomely  for it.

5. Follow the story and add to it – If you watch carefully you will notice  that the media tends to follow a story for an extended period of time. Take the  “chick-chick-boom girl” or “Cory the bogan party boy”. Even though there was no  real underlying story, how long did the general public have to endure the  national news coverage of those two talent-poor individuals? Enough said. It is  absolutely critical to track the pulse of hot news stories and be on the lookout  for opportunities to enhance the story by contributing insights and expert  commentary. When it comes to major breaking stories, the media will constantly  be on the look-out for related subjects which add to the story or new angles  that are fresh and captivating.

At the end of the day, the media runs on news and they are not in the  business of selling your products or services. Follow the news and become  newsworthy and you will increase your chances of becoming tomorrow’s breaking  news – in a good way!

Article Source: http://EzineArticles.com/3142180


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